Disney 100th Anniversary Pop-Up Store

Disney 100th Anniversary Pop-Up Store



Sweet Spot managed the large-scale pop-up store celebrating Disney’s 100th anniversary.
Leveraging official merchandise sourcing, the pop-up featured merchandise, event, and photo zones to provide a rich visitor experience.
Operated across four major commercial districts in Korea, the project delivered tailored and stable operational strategies, offering domestic fans a unique brand experience.




Brand                  Disney

Date                    April 18, 2023 – January 10, 2024
Venue                 The Hyundai Seoul Department Store and 3 other locations

Scope                 Comprehensive pop-up store operation, official merchandise sourcing



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